UX Designer — based in Brooklyn, NY
laura_saladin
EXPERTISE
UX/UI Design
D2C Products
E-commerce
Conversion
User Flows
HMI Products
CMS
ABOUT
Hi, I’ve been designing D2C websites & products that improve conversion and engagement since 2021. I also have 10+ years of experience in mission-driven arts and non-profit administration. That background shapes how I approach design: with service-minded empathy, clarity, resourcefulness, and purpose. I specialize in designing intuitive flows and accessible products with clear hierarchies, particularly for teams facing technical constraints from optimized CMS platforms.
select works.
end-to-end mobile web app
Parken.io
Mobile web app that reminds users to move their car for NYC Alternate Side Parking (ASP) street sweeping. Designed using Shadcn UI Library.
shop flow redesign & recipe blog
Spring & Mulberry
Address the issues with Spring & Mulberry’s shop flow to increase checkouts and design a blog for sales leads.
blog design
Mae Capozzi Digital Garden
Redesign Mae Capozzi’s blog to accommodate different post types and encourage newsletter sign-ups.
non-profit website redesign
Teachers Unify to End Gun Violence
Redesign Teachers Unify’s Website to reflect their growth as an organization, serve their community, and fundraise.
email marketing template
Anyway Magazine
Design 2 email templates for Anyway Magazine, where they can share updates, news articles, affiliate links, and additional content.
see more
Looking for something in particular? Please reach out and ask to see non-confidential deliverables from other past and unreleased projects.
skills.
core design skills
UX/UI Design · User Research and Analytics · Wireframing · Mockups · Prototyping · Usability Testing · User Flows · Information Architecture · Interaction Design · Design for Accessibility · User Personas · Design Tokens · Design Systems · Mobile Design · Low-code CSS/HTML Development
tools & platforms
Figma · Claude · Mobbin · MagicPatterns · Maze.co · Shopify · WordPress · Squarespace · Klaviyo · Mailchimp · Canva · Asana · Linear · Notion · Trello · Slack · Google Workspace · Office 365
specializations
E-Commerce · Mobile Applications HMI Design · Email Templates and Marketing · Blog Design · Taxonomies · SEO/AIO Optimization · CMS Management · Process Streamlining · Documentation · Database Management · Collaboration with Product Managers, Designers, and Engineers.
experience.
professional background
UX/UI Designer — Studio Haven
Design studio servicing non-profits & startups.
Contributions: end-to-end design, design crit, CMS implementation.
UX/UI Designer — APQS
Long-arm quilting machine vendor and servicer.
Contributions: HMI and mobile companion app for new touchscreen interface.
Product Designer — Dedicated Co.
Web consulting studio focused on building and optimizing e-commerce websites.
Contributions: design lead, low-code builds, project strategy
education
Designlab
UX Academy
Advanced Figma
Floriday State University
B.A., Art History